A few weeks ago we became the proud parents of a new corporate identity for GB Group. Today we’re proud to unveil our second feat in this long and fulfilling process: a new website!
All the while Molina & Pérez-Bernal conducted interviews with many GB Group employees, managers and board members as part of the process of transitioning from our current brand at the time to the inception of the new one, María Alejandra Castillo de Antún – Executive Projects & Marketing – avidly participated in search for answers to the following questions: how does our website reflect who we are, what we do, how we do it and were we’re going?
Additionally a new component was born: how does our website interact with our users both visitors and employees in their benefit?
Thanks to Magicbit’s skillful programming, the result is what you see today: a new site boasting simplicity, elegance, art and structure.
We begin with a stylish homepage which, at-a-glance, both shares interesting new accomplishments and provides links to a systemic site map allowing for ease of navigation and efficiency.
Once inside the site, through an omnipresent menu and footer, the user will always have a clear path to where they want to go next.
The overall site look & feel is rich in sleek design and modest effects which function as facilitators to seamless navigation throughout. An entirely utilitarian site, it is also programmed to be viewed from any device without compromising its integrity.
“A picture is worth a thousand words” – the popular expression dating back to the early 1900s is exemplified with the use of meticulously hand-picked images conveying the essence of the text accompanying them and much more.
Having a visitor identify with our ideals, values and principles is priceless. For this, we chose to begin each page with a telling photograph above the scroll to allow the user to take in the latent message even before taking a look at the content.
Let us know what you think and how we can continue improving: an axiom of ours.
